Hello, I'm Charles Salmons.
I'm a
About Me
Digital Marketing Manager with 4+ years' experience driving growth for B2B SaaS companies.
Specialising in account-based marketing and marketing automation, delivering measurable results including $1.5M+ pipeline generation and exceptional engagement growth.
Skills
Marketing & Analytics
- • HubSpot (CRM & CMS)
- • SalesForce
- • Google Analytics
- • Google Search Console
- • SEMRush & Ahrefs
- • SPSS (Basic)
Automation & Integration
- • Zapier & Make
- • MailChimp
- • LeadInfo
- • VWO
Creative & Technical
- • Adobe Creative Suite
- • SquareSpace & Canva
- • GoDaddy & CapCut
- • Python
- • HTML & CSS
- • JavaScript (Basic)
- • SQL (Basic)
Work Experience
Marketing Operations Manager
Bud Marketing
February 2024 – Current
- Spearheaded the development of an integrated inventory management system using AirTable, HubSpot, MailChimp, Salesforce, and Zapier, enabling 24/7 autonomous operations and reducing client's weekly staffing hours by 30%.
- Implemented comprehensive lead intelligence system increasing total revenue per deal by 14% and ABM campaign success rate by 26%.
- Launched a modular marketing package suite, generating 38% increase in total enquiries and 57% increase in direct SQLs from SMEs.
- Developed an automated workflow to source, enrich, and target event leads; this new channel delivered 67% of all new sales opportunities in Q1.
Digital Marketing Specialist
ShardSecure
April 2022 – February 2024
- Executed comprehensive HubSpot SEO strategies with cluster topic identification, increasing impressions by 590% and click-through by 156%.
- Implemented social media strategies, achieving 2808% increase in organic impressions year-over-year.
- Pioneered topical marketing, increasing sharing by 140% while only posting 30% more.
- Led the CMO’s rebranding initiative for trade show materials, generating 34% increase in qualified prospect interest at major industry events (Blackhat, InfoSec, RSA).
- Managed co-marketing materials with major partners including KPMG, BackBlaze, and Microsoft.
- Advised C-suite on annual marketing budget allocation, prioritising organic content strategies that delivered 93% year-over-year increase in marketing reach.
- Conducted A/B Testing in HubSpot for landing pages, email templates and forms increasing engagement by 32% within 3 months.
- Developed KPI dashboards across various platforms (HubSpot, Google, Salesforce), enhancing reporting accuracy and real-time performance monitoring.
Strategic Market Analyst
Cayuse
1 Project: May 2021 – January 2022
- Led comprehensive APAC, American, and EMEA market research for an expanding B2B SaaS product launch, developing cross-border persona mapping to identify key customer segments in research and education institutions.
- Generated $1.5M+ opportunity pipeline through in-depth analysis of global education markets, producing crucial insights for international go-to-market strategy.
Marketing Executive
Lumeta
Part-time internship: February 2020 – August 2020
- Assisted on multiple international account-based marketing campaigns targeting C-suite and senior management generating $800k in pipeline value.
- Aided in the design, setup, messaging and materials for trade shows including InfoSec.
Education
MSc International Business and Strategic Management
University of York, UK
2022-2023 | Awarded Merit
Relevant modules: International Political Economy and Business (75%), Ethics and Sustainability Reporting (63%), Managing People (62%), International Business in the Global Context (75%), Exploring Strategic Management (60%), Skills for Management and Professional Development (78%) and Master’s Project (70%)
Level 5 Diploma in Applied Finance
Amplify Trading | University of York, UK
June 2023
Finished amongst the top overall (within top 10 out of 160+) and in eight different real-world trading simulations, with the standouts being sales and trading (3rd), real-time intraday trading (2nd) and undertaking an IPO (1st)
BA (Hons) Business and Management
University of York, UK
2019-2022 | Awarded Upper Second Class Honours (2:1)
Relevant modules completed: International Marketing Strategy (75%), Company Law (62%), Business Planning (62%), Management of Technology (62%), Dissertation (68%) and Cyber Security for Managers (64%)
Certifications
I am committed to professional development. Here are my key certifications.
CIM Associate Member
Extra-Curricular
UoY Esports & FragSoc
Founder / Esports Officer / York's Gaming Rep
During University
- Founded UoY Esports, growing membership to 520+ active participants.
- Co-ordinated eight inter-university competitions, including Roses and the "York Derby".
Charity Fundraising
Initiative Lead & Fundraiser
2019 – 2023
- Pioneered '12 Days of Fragmas' charity initiative, achieving 1950% increase in fundraising.
- Attained a total raised amount of £5800+ whilst at university for various charities.
- Awarded 1st place at Love York Awards for best event (York Derby) and 2nd for best charity initiative (12 Days of Fragmas).
Motorsport Society
Go-Karting Racer
During University
- Frequently raced in the society's monthly go-karting races across the UK.
Key Projects & Initiatives
Integrated Inventory Management System
Spearheaded the development of a fully autonomous, 24/7 inventory management system for Bud Marketing. This project integrated AirTable, HubSpot, MailChimp, Salesforce, and Zapier.
Result: Reduced client's weekly staffing hours by 30% and enabled 24/7 operations.
HubSpot Migration & SEO Architecture
Executed a complex migration to HubSpot CMS for a cybersecurity firm, deploying a "hub-and-spoke" content strategy. This ensured zero downtime and protected organic traffic integrity during the transition.
Result: Achieved a 590% increase in search impressions and a 156% uplift in click-through rates post-migration.
Primary Lead Gen via Data Scraping
Built a new lead-channel from scratch, targeting 4 different websites to conduct primary research for a client who couldn't purchase specific leads.
Result: Gathered a total of 12,000 new, specific contacts compatible with HubSpot.
Breaking into Global Research Markets
Developed a strategic targeting framework to expand into EU and APAC markets. Combined deep cultural research with Python automation to score and prioritize complex research institutions.
Result: Generated a $1.5M+ opportunity pipeline in the first year.
Get in Touch
I'm always open to discussing new opportunities and collaborations. Feel free to reach out.